If you’re the owner of a franchise, it’s important to promote it effectively in 2021. Franchise marketing refers to the promotion of any business with multiple branches that offer the same products or services. For example, fast food chains would be examples of a franchise. Promoting these chains in the modern era requires different strategies than in the past. Nowadays, it’s more important for franchisees to be aware of the importance of online marketing. These 17 tips can help you run a successful franchise in 2021:
1. Boost Your Franchise’s Search Rankings By Using Long Tail Keywords
Long-tail keywords are phrases that consist of several words put together, and these phrases are often more likely to be typed into search engines than singular keywords. Long-tail keywords are a cornerstone of local franchise SEO, which is likely extremely important in 2021. To create long-tail keywords that will improve your local search rankings, you need to include the name of your region in some of them. For instance, in Albany, New York, a restaurant could use “restaurants in Albany” as one of their local SEO keywords.
2. Ensure That Your Franchise’s Site Is Optimized For Voice Search
Voice search technology is expected to become increasingly advanced during 2021, making it more important than ever to optimize your site for these searches. The most important of optimizing your website for voice search is ensuring that your content contains keywords that potential customers are likely to say aloud. This means that it’s best to place a stronger emphasis on long-tail keywords, and you also may benefit from having keywords that include a certain amount of common lingo or slang.
3. Make Sure Your Franchise’s Site Is Mobile Friendly
Many people use mobile devices to surf the web, which means that making your site mobile-friendly is more important than ever. In fact, it’s estimated that more than half of all internet traffic comes from a mobile device. To ensure that your site is mobile-friendly, you need to make your site appealing to individuals who have a small screen. Also, certain video scripts and software programs are best avoided, such as Flash. That’s because these programs do not run well on mobile devices.
However, this doesn’t mean that you cannot use these programs at all. Instead, you need to create a mobile version of your website, separate from the desktop version. The desktop version of your site can use programs that are not mobile-friendly, and you can utilize these programs for the desktop version of your site.
4. Run A Pay Per Click Ad Campaign For Your Franchise
Pay-per-click ad campaigns can be highly effective, but it’s important to make sure that you use the right strategies to run an effective pay-per-click campaign for your franchise. One benefit of pay-per-click ad campaigns is that you won’t have to pay unless someone actually clicks on your pay-per-click ads, and you have control over how much you spend on pay-per-click ads.
To make the most of this strategy, it’s important to make use of effective imagery. That’s because pay-per-click ads are quite small, which means that you can only include a small amount of written content. This makes it important to include eye-catching imagery in the ads.
Pay-per-click ads can be either banner ads on the sides of websites or ads placed above the search results. Both types of advertisements can be quite effective. To make the most out of banner ads, it’s essential to make sure that the ads are placed on high-traffic websites. To make the most of ads that are placed above the search results, it’s important to place the ads on the search results pages that are likely to get a lot of traffic.
5. Email Marketing Can Be A Great Way to Promote Your Franchise
Email marketing can be an excellent way to promote your business to a large audience. In fact, email marketing makes it possible to reach a large number of people very quickly. However, you need to make sure that you only send out the emails to your subscribers. If you send out emails to people who have not subscribed to receive them, it could be considered spam, resulting in your franchising being penalized.
To create effective email ads. It’s important to make sure that you create effective titles. That’s because your title is the first thing that people will see when they look at your email, which means that having the right title is likely to determine whether or not people will even open the email!
6. Making Your Content Valuable To Readers Is More Important Than Ever
It’s important to make sure that all of the content on your website provides the reader with information that they’re looking for, and black hat SEO strategies are especially ill-advised in 2021. One reason for this is the Google Panda update, which ranks websites with valuable content higher than those that do not. Avoid stuffing your page with keywords, which could result in your site being penalized by Google and other search engines.
7. Utilizing Big Data Effectively Can Get Your Franchise Ahead Of The Competition
Artificial intelligence can be expected to become more advanced during 2021, and it has already advanced considerably in recent times. Utilizing big data effectively can allow you to create a more effective marketing campaign, making your business far more successful.
Luckily, big data programs have become easier for business owners to access nowadays, and they’re likely to become more affordable during 2021. Also, artificial intelligence is likely to become increasingly sophisticated in 2021.
8. Offering E-Commerce Is Essential For Your Franchise
Many people use e-commerce nowadays, and if your business doesn’t offer products online, it’s essential to start doing it. This can make it convenient for people to buy from you as soon as they find your site! However, it’s important to make sure that you offer fast and cheap shipping for your products. Luckily, most business owners already offer e-commerce, but you need to make sure that the e-commerce site that you have features all the products that your repeat customers are likely to be interested in.
9. Utilize Influencer Marketing For Your Franchise
To utilize influencer marketing, you need to make sure that the influencer will resonate well with your audience. However, you don’t have to hire a national celebrity. Many business owners will find that it’s more effective to hire a local influencer or someone who is known by your audience but not necessarily the public. These influencers are often called “micro-influencers,” and they can help you promote your business on social media and elsewhere.
10. Utilize Video Marketing For Your Franchise
Video marketing is a highly engaging marketing strategy that has the potential to appeal to a huge audience. To make the most out of video marketing, it’s best to use strategies that are likely to appeal to your audience specifically. If you’re familiar with your audience, it should be relatively easy to create advertisements that appeal specifically to your audience.
Social media marketing can promote your business to a broad audience, which could greatly increase your sales if you utilize it effectively. Also, social media marketing can allow you to reach an audience that you might not be able to reach otherwise.
To use social media marketing as effectively as possible, you should make sure that your page ranks highly with internal search engines. Using the right keywords and creating pages with well-written and engaging content can improve your rankings on internal search engines of social media sites.
12. Use Blogging To Effectively Promote Your Franchise
Your blog can be a highly effective tool for connecting with potential customers, but it’s important to make sure that you use it as effectively as possible. To use your blog effectively, it’s important to make sure that your posts and guest posts are as relevant to the product(s) and service(s) that you offer as possible. Furthermore, it’s important to make sure that your site’s blog posts contain your SEO keywords.
13. Add Content To Your Franchise’s Site Regularly
Adding content to your website regularly can help you improve your search rankings and make your site more engaging to visitors. Adding new content to your blog can help make your site more informative than it would be otherwise. However, it’s important to make sure that all the content that you add to your site is valuable to your audience. While this has always been important, it’s more important than ever nowadays due to the Google Panda update.
14. Get Rid Of Your Zombie Pages On The Website For Your Franchise
Zombie pages are pages on your website that are not bringing in much traffic. If these pages contain relevant information for visitors to your site, you may want to keep them and work to increase the amount of traffic that they get. However, if the information is not important, it may be better to delete the pages from your site. In fact, some websites could increase their traffic by more than 50% by getting rid of zombie pages.
15. Make Sure That Your Franchise Does Effective Market Research
In order to effectively promote your business, you need to know your audience. The only way to know your audience effectively is to implement effective market research. Not only can effective market research help you to determine what strategies will work best for you, but it can also allow you to develop products that will be more popular among your customers.
While there are many ways that you can conduct market research, one of the most common ways to do it is to feature a survey on your website or conduct a telephone survey. In many cases, it can be highly beneficial to hire a digital marketing expert to assist you with your company’s market research.
16. Add Infographics To Your Franchise Website
Infographics can be a great way to describe the differences between your products or services and what the competition has to offer. Not only that, but infographics can allow you to include a large amount of information in a small amount of space. This can make it much easier for potential customers to receive the right information about the products that you offer. However, it’s important to make sure that information about your company can be easily conveyed using visual imagery before you use this online marketing strategy.
Having quality backlinks is a crucial part of any online marketing strategy. Your backlinks are links from other websites to yours, and it’s important to make sure that these links come from websites that are both reputable and relevant to what your company offers. Not only do your backlinks drive traffic to your website, but they also can improve your search rankings significantly if you have the right ones.